META Sport

Many students want META University merchandise, but there is very little of it: it is rarely on sale and mostly goes to student activists, and not everyone is happy with the quality or the fabric. Buying from outside manufacturers is expensive for the university — they take a large share of the revenue. The proposal is to launch in-house T-shirt production and open a workshop for new prints. The audience: student activists and students, athletes at inter-university competitions in Almaty, and applicants at open days. Business model: retail and bulk orders from faculties, sports teams and event organisers; sales through social media, partnerships with university organisations and offline points at events. The value: unique design collections, fast turnaround and an affordable price thanks to local production.